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TrewUp recognized as a 2026 Inc. Power Partner Award Winner for the second year in a row.
TrewUp has been named a 2026 Inc. Power Partner Awards winner, recognizing the company among the leading B2B partners supporting entrepreneurs and businesses across the country.
Automation of Cash Application: Steps, KPIs, and Tools
Your match rate is decided before the payment arrives, by how your distributor delivers the remittance and how many deductions ride along with it. Find the eight-step CPG workflow, five KPI benchmarks with corrected industry data, a manual vs. automated comparison, and seven criteria for choosing software.
KeHE Deductions: Types, Codes, and How to Dispute
The most expensive KeHE mistake isn't losing a dispute; it's spending recovery hours on contractual costs while winnable claims age past day 180. Find the prefix-mapped code table with GL treatment, a three-bucket triage framework, the 120-day aging rule, and a six-step K-Solve filing walkthrough.
The Trade Spend Lifecycle: A 7-Stage Guide for CPG Brands
Trade spend moves through seven stages between the moment a promotion is planned and the moment a brand actually learns whether it worked. This guide breaks down each stage, why the loop breaks down for mid-market CPG brands selling through UNFI, KeHE, and Kroger, and what closing it actually requires.
TrewUp Launches Three New Capabilities to Close the Loop on CPG Trade Spend
TrewValidate, TrewInsights, and Trewdy let Finance and Sales teams verify, analyze, and optimize their trade spend data in one platform
UNFI Deductions: Types, Codes, and How to Dispute
Every UNFI remittance sorts into three moves: accrue it, dispute it, or fix the process that caused it. Find the reference table for common deduction codes, the Natural vs. Conventional dispute windows, the February 2026 SSA change, and a four-step dispute process with documentation requirements.
TrewUp Launches TrewValidate, Bringing AI-Powered Contract Matching to Trade Spend Management
New feature automatically matches promotional contracts against deductions, surfacing variances for CPG brands in real time
Is Your CPG Supply Chain Ready for Tariffs in 2026?
Tariffs, distributor lag, and omnichannel demand are compressing CPG margins from multiple directions in 2026. See the stage-by-stage risk map, four cost pressures, and management controls by function.
CPG Deductions Management: Complete Playbook for 2026
A backlog that misses dispute windows is a financial reporting problem, not just an AR problem. Find the six-step process, self-assessment checklist, workflow KPIs, and software capabilities to fix it.
How Javvy Coffee Recovered $165K in Deductions and Saved 12 Hours Every Week with TrewUp
Featuring: Dave Agan, VP of Sales, Javvy Coffee Industry: Beverage / CPG TrewUp is a deduction and trade spend management platform built for CPG brands navigating distributor complexity.
How Garrett Popcorn Simplified Trade Spend Management and Gave Sales Teams More Time to Sell
Featuring: Jerry Maddi, Senior Key Account Manager at Garrett Popcorn Industry: CPG Snack Foods / Ready-to-Eat Popcorn Distributor Partners: UNFI, KeHE, and national grocery retailers
How Cerebelly Stopped Reacting to Deductions—and Started Managing Trade Spend
Trade spend is one of the biggest levers in a CPG business. But for most brands, it's also one of the least visible. Before joining Cerebelly, this sales leader had never used a system like TrewUp. And like many in CPG, they were used to a familiar—and costly—workflow
How Hain Celestial Turned Hours of Internal Debate into Instant, Fact-Based Decisions
When you're managing a portfolio of iconic natural brands across dozens of retail and distributor relationships, trade spend complexity comes with the territory. For Clayton Sayers and the team at Hain Celestial, that complexity showed up in a specific and costly way: hours of internal debate with no clear resolution. Teams were stuck on calls trying to answer basic questions
How Sonoma Creamery Uncovered $60k in Incorrect Deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
How Run-A-Ton Group Saves 20 Hours Weekly with TrewUp
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly