About TrewUp

Empowering CPG Brands with Revolutionary Deductions Management.

Our story

Founded in 2021, TrewUp began with a simple yet ambitious goal: to transform deductions management for CPG brands. As industry veterans, our founders saw firsthand the challenges and inefficiencies brands faced with traditional deductions processes. Driven by a passion for technology and a commitment to excellence, we developed a platform that automates and simplifies the entire deductions lifecycle. Today, TrewUp is a leading SaaS solution, dedicated to empowering brands to reclaim time, reduce costs, and enhance financial clarity.

Leadership & expertise

Our team is composed of experts in finance, technology, and CPG industries. Each member brings a unique set of skills and a shared commitment to excellence. Guided by seasoned leaders, we work tirelessly to enhance TrewUp’s offerings and support our clients' success.

Tony Olson

Tony Olson

Advisor
Advisor
LinkedIn

Our Mission

To be the most trusted trade deduction management platform in the CPG industry by transforming complexity into knowledge and action.

Our Vision

A world where companies guide and optimize every dollar in the retail supply chain to achieve commercial success.

Our Values

CPG’s

Customer Success
People First
Giving Back
Solution Oriented Innovation

Our Customers Love Us

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

Why partner with TrewUp?

Choosing TrewUp means gaining a partner who understands the nuances of deductions management. With our innovative platform, experienced team, and relentless focus on client success, we equip brands with the tools they need to navigate the complexities of trade spend management effectively.

See How TrewUp Transforms Your Deduction Management

Book a demo to learn how TrewUp helps CPG brands automate deductions and protect margins.