Press Release: TrewUp Expands Retail Visibility with Kroger Data Integration
TrewUp, the trade spend visibility platform built for CPG teams without time to waste, today announced the addition of Kroger data to its analytics platform. The new integration gives CPG brands a clear view into deductions and trade performance across Kroger’s retail divisions—helping teams understand profitability and performance in real time.
TrewUp Recognized as a 2025 Inc. Power Partner Award Winner
TrewUp is proud to announce its recognition on the Inc. Power Partner Awards. The prestigious list honors B2B organizations that have proven track records supporting entrepreneurs and helping startups grow.
COMING SOON: Kroger Data in TrewUp
TrewUp’s new Kroger integration gives CPG brands full visibility into deductions and trade spend across Kroger, KeHE, and UNFI — all in one place.
10 Common Root Causes of Trade Deductions (and How to Fix Them)
Discover the 10 most common root causes of trade deductions in CPG—and how to fix them. From shortages to late fees, learn practical strategies to prevent costly chargebacks and protect your margins.
How to Uncover the Root Cause of CPG Deductions: A 5-Step Framework
Uncover the root cause of CPG deductions with this 5-step framework. Learn how to reduce trade spend waste, improve retailer compliance, and protect margins.
The True Cost of Ignoring Root Causes in CPG Trade Spend
Learn how ignoring the root causes of CPG deductions can drain profitability. Discover common issues—like spoilage, logistics fines, and admin fees—and how root cause analysis can cut trade spend waste and boost ROI.
How Data-Driven Insights Are Revolutionizing Trade Promotions
Discover how CPG brands are using data-driven insights to optimize trade promotions, cut unprofitable events, and drive both margin and growth—no guesswork required.
The Hidden Costs of Trade Spend Blind Spots: What One Brand’s $10M Overspend Can Teach You
Discover how one CPG brand uncovered $10M in trade spend overspend—and how you can identify and eliminate costly non-working trade to protect profitability and drive growth.
Understanding Trade Spend Metrics in CPG: A Guide to Revenue, ROI, and Budgeting
Trade spend is one of the largest line items in any CPG company’s P&L—and also one of the most misunderstood. In this guide, we’ll define the key components of trade spend, explain how to categorize and calculate them, and show you how to use this knowledge to drive better financial outcomes for your business. Whether you're a CPG founder, operator, or financial analyst, understanding how trade spend impacts your gross revenue, profitability, and ROI is essential. Let’s start with the basics.
Discover How Sonoma Creamery uncovered $60k worth of incorrect deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly