Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency

The Challenge:‍

Vigo/Alessi, a legacy brand with deep roots dating back to the end of World War II, has been a hallmark of dedication, innovation, and rich family values. This multi-generational company, renowned for capturing the very soul of Italian culinary culture with exceptional products, stood as a testament to the power of tradition and quality.

However, as the company expanded and its trade complexities grew, they faced new-age challenges. The deduction management process, pivotal to their operations, became an extensive and cumbersome task. This task required a full-time position, with deductions consuming a significant portion of this individual's time.

Moreover, due to the static format and lack of detailed reporting a significant pain point emerged in the form of trade spend visibility. Without insights into the performance of their promotions, Vigo/Alessi often felt like they ventured into retailer negotiations blindly. This lack of visibility not only jeopardized potential opportunities but also increased the risk of overspending. The need was clear: a modern solution that would uphold the brand's legacy while streamlining its contemporary challenges.

Vigo/Alessi used TrewUp to:

• Efficiently streamline the deduction process, cutting down a week's work to a matter of days.
• Automate dispute features for select audits, ensuring quick, accurate responses and effective collaboration with brokers.
• Offer a clearer view to their sales team about trade spend details, optimizing the post promotional analysis process.
• Seamlessly export crucial data to Excel, making data handling and interpretation easier.

The Result:

Embracing TrewUp, Vigo/Alessi achieved an unprecedented transformation in their deductions management. Their Deductions Manager, Jesse, accentuated a substantial 57% time-saving, saving 32+ hours per month.

Ryan, the Chief Sales Officer, found TrewUp's capabilities transformative. Retrieving detailed deduction and trade spend data was slashed from 10 days to 10 minutes, enabling swift decision-making. The clarity provided by the dashboard empowered the sales team, leading to informed negotiations and a 7-8% trade spend savings.

Trewup saves cpg brands time & money

TrewUp's state-of-the-art automation drastically transformed Vigo/Alessi’s deductions process. The brand experienced an astonishing time reduction with deductions: what used to take 7 days per month was whittled down to just 3 days. This transition facilitated over a 50% time savings, freeing up easily more than 32 hours each month.

Empower decision making with rapid deduction analysis

With TrewUp's Deductions Analysis feature, Vigo/Alessi gained invaluable insights into their deductions landscape. Before TrewUp, the lack of clear visibility into trade spend often meant venturing into negotiations blindly. Now, with instant access to deduction details, the sales team can make more informed decisions and leverage better outcomes in discussions with retailers.

About Vigo/Alessi:

Born from the dreams of an immigrant in a post-World War II Tampa, Vigo/Alessi has grown from humble origins to a multi-million dollar corporation. A family business, it champions the trifecta of quality, innovation, and value. The Alessi product line, infused with the spirit of traditional Italian cuisine, offers unique tastes that transport one straight to the heart of Italy. Their relentless pursuit of excellence and commitment to enrich lives with quality food products is a testament to their legacy and dedication.