Cash Application Software for CPG Brands

Trusted by 500+ CPG industry leaders

One Platform That Supports Cash Application Automation and Trade Spend Visibility

TrewUp supports cash application systems & processes by connecting distributor data, reconciling payments and deductions, and delivering clean, structured data with full visibility into trade spend and margin impact.

Automated Cash Application Software Support for Faster Reconciliation

Matching payments shouldn't take days of manual effort. TrewUp uses proprietary AI to automatically pull deduction, payment, and remittance documents from UNFI, KeHE, and Kroger, then normalize the remittance into a clear, invoice-ready format. This makes it easy to tie payments and deductions back to PO invoices before cash application, without tedious manual matching.

Cash Application Process Automation With Real-Time Insights

Accurate accounts receivable depends on knowing exactly where every payment lands. TrewUp converts messy PDFs, backup files, and remittance data into structured, general-ledger-ready information using AI-driven extraction and categorization. Finance teams can trust their numbers, and month-end closes become predictable.

Cash Application Platform Support for CPG Brands

Instantly reconcile payments and deductions to invoices, producing clean cash application data

See payment and deduction reconciliation status by retailer and distributor in real time

Track deduction trends to identify recurring issues at the source

Reduce manual work with AI-driven extraction and categorization

Align sales and finance teams on a single source of truth

Discover How Sonoma Creamery uncovered $60k worth of incorrect deductions

Read the full article / case study

Brad Saunders

Financial Controller, Sonoma Creamery

“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

Cash Application Systems Support That Drive Smarter Financial Operations

TrewUp’s cash application software supports modern CPG teams by delivering actionable insight and clean, reconciled data, not just reports. We surface the information finance teams need to understand payment patterns and close the books faster—without manual matching.

Auto Cash Application Software Support

TrewUp removes the manual work that slows down cash application by using proprietary AI to extract, categorize, and reconcile remittance, invoice, and deduction data before it reaches your ERP.

Reduce hours spent on manual cash application prep
Get matched, categorized data shortly after connection
Support cleaner month-end close processes
Improve accuracy for accounts receivable teams

Live Dashboards

TrewUp supports cash application software with real-time dashboards that show the complete picture. Filter by retailer, payment date, or deduction type to quickly understand payment status, exceptions, and what’s ready for cash application.

View payment and deduction status daily
See which payments and deductions are reconciled and which need review
Share reports easily across teams
Eliminate guesswork with live data updates

Deduction Tracking

Understanding your cash flow means knowing why deductions happen. TrewUp uses AI-driven categorization to classify deductions by type and reason code, so you can identify patterns and resolve issues faster.

Identify recurring deduction types and reason codes
Spot retailer-specific deduction patterns early
Understand which issues drive repeat margin leakage
Prioritize disputes and fixes based on real impact

Integrations

TrewUp works with the systems you already use. We support cash application software by connecting directly to major distributor portals and delivering clean, reconciled payment and deduction data for seamless data flow.

Integrate with UNFI, KeHE, and Kroger out of the box
No ERP required to get started
Connect deduction and repayment data automatically
See insights immediately, with historical data available from day one

Implementation in Weeks, Not Months

TrewUp is designed for minimal disruption to your business. Get up and running fast.

Fast Onboarding

Full implementation in two weeks with initial insights delivered within days of connection.

No IT Dependency

Our team handles setup. Your finance and sales teams face minimal lift during implementation.

Out-of-the-Box Integrations

Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.

Intuitive Interface

Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.

Works With Your Systems

TrewUp fits into your existing workflows. No need to rip and replace what's already working.

Start Small, Scale Up

Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.

Top Features that Support Cash Application

TrewUp handles the most manual and time-consuming parts of the cash application workflow—reconciling payments and deductions, organizing remittance data, and surfacing clear visibility. Using automation and proprietary AI, TrewUp helps finance teams close faster and act with confidence, without replacing their cash application software.

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Our Customers Love Us

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter

Chief Sales Officer, Vigo/Alessi

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