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CPG Software
That Gives You Visibility Into Every Dollar

TrewUp is CPG software built for modern consumer packaged goods brands. Our platform unifies deductions, depletion data, and trade spend data in one place—using automation and proprietary AI to turn fragmented distributor data into clear, reliable insight. Sales and finance teams can see which investments drive ROI. Stop chasing spreadsheets and PDFs. Start making smarter decisions with real-time insights you can trust.

Trusted by 500+ CPG industry leaders

One CPG Software Platform for Trade Spend and Deduction Visibility

TrewUp delivers a CPG software solution that connects your distributor data, automates deduction processing, and shows you exactly how promotions impact your margins.

CPG Analytics Software for Faster, Smarter Decisions

Managing trade spend shouldn't require hours of manual reconciliation. TrewUp's CPG analytics solutions automatically pull data from UNFI, KeHE, and Kroger using proprietary AI, giving you daily updates on deductions and depletion data. Your teams get the clarity they need to catch problems early and optimize spend before month-end.

Consumer Packaged Goods Software Built on Actuals

Accurate trade planning starts with actuals. TrewUp converts messy PDFs and backup files into structured, general-ledger-ready information using AI-driven extraction and categorization. Finance teams can trust their accruals, and sales teams can plan promotions based on actual performance trends.

CPG Management Software for Growing Brands

TrewUp gives you the visibility to know which promotions work and the data to optimize future investments.

See trade spend performance by retailer, promotion, and UPC/SKU in real time
Instantly reconcile payments and deductions into clean data for cash application
Track trade spend ROI to identify your most profitable promotions
Reduce manual work with AI-driven deduction categorization
Align sales and finance teams on a single source of truth
Discover How Sonoma Creamery uncovered $60k worth of incorrect deductions
Read the full article / case study
Brad Saunders
Financial Controller, Sonoma Creamery
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

CPG Business Intelligence Software That Drives Smarter Spending

Our CPG software solutions deliver actionable insights, not just reports. TrewUp surfaces the data you need to understand what's driving margin loss and take action before it impacts profitability

Dashboards
Categorization
Tracking
Integrations

Live Dashboards

TrewUp shows your complete trade spend story in real time. Filter by retailer, promotion type, or time period to understand exactly how your investments perform using clear, reliable trade spend analytics.

  • View deduction trends and trade spend ROI daily
  • Track sell-through rates and margin by item
  • Share reports easily across teams
  • Eliminate guesswork with live data updates

Automated Categorization

TrewUp uses proprietary AI to automatically extract and categorize deduction data from distributor portals and PDFs. This trade spend automation eliminates the manual work of sorting through emails, spreadsheets, and backup.

  • Reduce hours spent on manual deduction work
  • Get clean, categorized data within days of connection
  • Gain clear trade spend visibility
  • Identify budget risk early and take precise action

Performance Tracking

Understanding trade spend means seeing what actually happened after a promotion runs. TrewUp’s trade spend tracking software connects depletion data with deduction history so teams can evaluate promotion performance using actuals.

  • Link promotions to actual secondary sales
  • Identify which deals drive incremental volume
  • Spot underperforming promotions quickly
  • Make data-informed decisions on future spend

Easy Integrations

TrewUp works with the systems you already use. Our trade spend analytics software connects directly to major distributor portals and use AI-assisted data extraction to keep trade spend data flowing without manual effort.

  • Integrate with UNFI, KeHE, and Kroger out of the box
  • No ERP required to get started
  • Automatically connect deduction and depletion data
  • See insights immediately, with historical data available from day one

Implementation in Weeks, Not Months

TrewUp is designed for minimal disruption to your business. Get up and running fast.

Fast Onboarding

Full implementation in two weeks with initial insights delivered within days of connection.

No IT Dependency

Our team handles setup. Your finance and sales teams face minimal lift during implementation.

Out-of-the-Box Integrations

Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.

Intuitive Interface

Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.

Works With Your Systems

TrewUp fits into your existing workflows. No need to rip and replace what's already working.

Start Small, Scale Up

Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.

Top Features of TrewUp CPG Software

TrewUp’s CPG software handles the most manual and time-consuming parts of managing trade spend and deductions. From AI-driven data extraction and categorization to real-time dashboards built on actuals, TrewUp helps teams protect margins, understand what worked, and invest with confidence.
See All Features

Our Customers Love Us

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”

Geraldine Flatt
VP Business Operations, Sonoma Creamery

“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”

Jesse Maglott
Deductions Manager, Vigo/Alessi

“This was our best investment of the year!”

Jessica Bragdon
CEO at Koala Eco
Read the Case Study

"This software hasn't just saved us time; it's transformed the way we manage our finances."

Geraldine Flatt
VP Business Operations, Sonoma Creamery
Read the Case Study

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

Brad Saunders
Financial Controller, Sonoma Creamery

"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."

Nikki Seaman
Founder & CEO of Freestyle Snacks
Read the Case Study

“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”

Geraldine Flatt
VP Business Operations, Sonoma Creamery

“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”

Jesse Maglott
Deductions Manager, Vigo/Alessi

“This was our best investment of the year!”

Jessica Bragdon
CEO at Koala Eco
Read the Case Study

"This software hasn't just saved us time; it's transformed the way we manage our finances."

Geraldine Flatt
VP Business Operations, Sonoma Creamery
Read the Case Study

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

Brad Saunders
Financial Controller, Sonoma Creamery

"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."

Nikki Seaman
Founder & CEO of Freestyle Snacks
Read the Case Study

“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”

Geraldine Flatt
VP Business Operations, Sonoma Creamery

“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”

Jesse Maglott
Deductions Manager, Vigo/Alessi

“This was our best investment of the year!”

Jessica Bragdon
CEO at Koala Eco
Read the Case Study

"This software hasn't just saved us time; it's transformed the way we manage our finances."

Geraldine Flatt
VP Business Operations, Sonoma Creamery
Read the Case Study

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

Brad Saunders
Financial Controller, Sonoma Creamery

"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."

Nikki Seaman
Founder & CEO of Freestyle Snacks
Read the Case Study

“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”

Geraldine Flatt
VP Business Operations, Sonoma Creamery

“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”

Jesse Maglott
Deductions Manager, Vigo/Alessi

“This was our best investment of the year!”

Jessica Bragdon
CEO at Koala Eco
Read the Case Study

"This software hasn't just saved us time; it's transformed the way we manage our finances."

Geraldine Flatt
VP Business Operations, Sonoma Creamery
Read the Case Study

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”

Brad Saunders
Financial Controller, Sonoma Creamery

"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."

Nikki Seaman
Founder & CEO of Freestyle Snacks
Read the Case Study

“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”

Doon Wintz
CEO/Founder, The Run-A-Ton Group

Frequently Asked Questions

Get answers to common questions about TrewUp and CPG software for consumer packaged goods brands.
Can TrewUp handle multiple brands or a growing product portfolio?
How does TrewUp help sales and finance teams work together?
What distributors and retailers does TrewUp integrate with?
How long does CPG software implementation take with TrewUp?
How is TrewUp different from other CPG software vendors?
What is CPG software and why does it matter for consumer packaged goods brands?

See How TrewUp CPG Software Transforms Your Trade Spend

Book a demo to learn how TrewUp helps consumer packaged goods brands protect margins and optimize every dollar.

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