TrewUp supports trade promotion management for modern CPG brands. We unify deductions, depletion data, and trade spend in one place, so sales and finance teams see the same numbers and act with confidence. Stop chasing spreadsheets. Start making smarter promotion decisions with real-time visibility.
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Traditional Trade Promotion Management (TPM) systems are built to plan what should happen. They rely on forecasts, annual plans, and company-wide adoption—requiring teams to enter and maintain data that quickly becomes outdated.
TrewUp is not a TPM.
It focuses on what TPMs and spreadsheets struggle to deliver: accurate trade spend actuals. By connecting deductions and depletion data back to promotions, TrewUp shows what actually happened—so teams can optimize future trade spend based on real outcomes, not static plans.
For companies that use a TPM, TrewUp complements planning by integrating the actuals. For teams that plan in Excel, TrewUp brings clarity without duplication. Either way, the result is the same: better decisions driven by real data.
TrewUp supports trade promotion management by connecting distributor data, automating deduction processing, and showing you exactly which promotions drive ROI - by retailer and item.
Managing trade promotions shouldn't require hours of manual reconciliation. TrewUp supports trade promotion management by automatically pulling data from UNFI, KeHE, and Kroger, giving you daily updates on deductions and depletion data. Your teams get the clarity they need to catch problems early and optimize spend before month-end.
Accurate trade promotion planning starts with historical trade spend actuals. TrewUp converts messy PDFs and backup files into structured, general-ledger-ready information. Finance teams can trust their accruals, and sales teams can plan promotions with historical event data & insights to accurately deploy trade spend to drive profitable revenue growth.
TrewUp gives teams clear visibility into trade promotion performance and the data to optimize future investments.
TrewUp brings clarity to trade promotion management by turning deductions and actuals into actionable insight—so teams understand what’s driving margin loss and can act early.
TrewUp automates one of the most manual parts of trade promotion management by using proprietary AI to extract and categorize deductions from distributor portals and PDFs. No more sorting through emails or manual entry.
TrewUp supports trade promotion management with real-time dashboards that show the complete picture. Filter by retailer, promotion type, or time period to get the answers you need.
Trade promotion management only works when performance is visible after a promotion runs. TrewUp connects depletion data with deduction history—using AI to surface patterns and repeat issues—so teams can evaluate outcomes using actuals.
TrewUp works with the systems you already use. Our trade promotions management software connects directly to major distributor portals for seamless data flow.
TrewUp is designed for minimal disruption to your business. Get up and running fast.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your finance and sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
