Discover how TrewUp streamlines the deductions management process, making it simpler, faster, and more reliable.
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TrewUp provides the core capabilities teams need to manage trade spend and deductions. Deduction automation, clean data, and real-time visibility help sales and finance teams stay aligned and in control.

TrewUp supports trade promotion management for modern CPG brands. We unify deductions, depletion data, and trade spend in one place, so sales and finance teams see the same numbers and act with confidence. Stop chasing spreadsheets. Start making smarter promotion decisions with real-time visibility.
TrewUp is deduction management software built for modern CPG brands. Using proprietary AI, we transform complex deduction documents into clear, structured summaries—so teams can quickly validate deductions against contracts and promotional calendars.


TrewUp’s cash application software empowers accounting teams by reconciling payments, deductions, and invoices before they reach your accounting system. Using proprietary AI, we extract and categorize deduction and payment data from PDFs and distributor portals, then deliver clean, structured data your team can easily import into their cash application process.
TrewUp is a trade spend optimization platform built for modern CPG brands. Our software uses proprietary AI to create industry-leading trade spend data and insights, unifying deductions, depletion data, and promotion performance in one place.


TrewUp is CPG software built for modern consumer packaged goods brands. Our platform unifies deductions, depletion data, and trade spend data in one place—using automation and proprietary AI to turn fragmented distributor data into clear, reliable insight. Sales and finance teams can see which investments drive ROI.
TrewUp is trade spend analytics software built for modern CPG brands. Our platform uses proprietary AI to create industry-leading trade spend data and insights, unifying deductions, depletion data, and promotion performance in one place.

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
Yes. TrewUp supports trade promotion management at scale for emerging brands and large, complex CPG organizations alike. Teams can filter insights by brand, retailer, or item and maintain clear visibility across their entire portfolio. Many of the largest CPG companies use TrewUp to manage high volumes of deductions and trade spend data, while growing brands start small and expand as their portfolios grow—without added complexity or retraining.
TrewUp supports the trade promotion management process flow by automating data collection, using proprietary AI to categorize deductions by type and reason, and surfacing insights through live dashboards. Finance teams get clean data for reconciliation and accruals. Sales teams see performance by retailer and promotion. Both teams work from the same source of truth, reducing miscommunication and wasted effort.
TrewUp offers out-of-the-box integrations with major distributors including UNFI and KeHE, as well as retailers like Kroger. We automatically pull deduction and depletion data directly from these portals. Using proprietary AI and CPG-specific knowledge, TrewUp applies best-in-class deduction categorization, transforming raw distributor data into clean, consistent, and decision-ready insight—without manual entry or ongoing upkeep.
Most brands are fully implemented within two weeks. Initial insights are often available within days of connecting your distributor data. Our team handles setup so your internal resources face minimal disruption. You can start with one retailer or distributor and expand from there as your needs grow.
Traditional Trade Promotion Management (TPM) systems are built to plan and forecast promotions. They’re good at managing what should happen—but they offer limited visibility into what actually happened after the promotion runs.
TrewUp is not a TPM system. It fills a critical gap in the trade promotion management process by delivering real, usable actuals. TrewUp connects deductions and depletion data back to promotions, giving teams clarity into margin impact and performance that previously required teams of people digging through portals, PDFs, and spreadsheets.
Whether used alongside a TPM, with your trusty excel planning template, or on its own, TrewUp brings visibility where other tools stop at forecasting—so teams can finally see the real outcome of their trade spend.
Trade promotion management is the process of planning, executing, and analyzing promotional spending with retailers and distributors. For CPG brands, trade spend often represents one of the largest line items after cost of goods. Effective trade promotion management helps you understand which promotions drive sales, protect your margins from invalid deductions, and make smarter decisions about future investments. TrewUp supports trade promotion management by providing real-time visibility into deductions, depletion data, and performance—so teams can act on actuals, not assumptions.
Book a demo to learn how TrewUp helps CPG brands automate deductions and protect margins.
