As a pioneer in natural and organic baked goods, Run-A-Ton Group has built a diverse portfolio of brands and products across multiple retail channels.
But as the business grew, so did the complexity of managing deductions, distributor payments, and trade spend.
Every payment brought layers of documentation—PDFs, remittance reports, retailer deductions, and distributor records that needed to be reviewed, organized, and validated.
For the administrative team, understanding what deductions were coming in and determining whether they were appropriate often meant navigating through countless pages of documentation.
"You get reams and reams of PDFs that you just cannot navigate."
At the same time, the sales team lacked an easy way to understand retailer-specific spending and evaluate customer profitability.
Questions like:
What are we spending with each customer?
Which accounts are most profitable?
Are deductions being applied appropriately?
Where should we focus future growth efforts?
required significant manual effort to answer.
The team needed a solution that could simplify deduction management while providing better visibility into trade spend performance.
The Turning Point
When Run-A-Ton Group implemented TrewUp, they weren't just looking for another software platform.
They were looking for a practical, affordable solution that could help their team spend less time sorting through paperwork and more time driving the business forward.
Initially, the value proposition seemed almost too good to be true.
"It was a really affordable entry point with the potential to save us money."
But the results quickly validated the investment.
"No, it's really delivered."
The Result:
TrewUp provided Run-A-Ton Group with a centralized platform to manage deductions, organize cash receipts, analyze trade spend, and improve visibility across their business.
1. Streamlined Deduction Management
Instead of manually sorting through invoices and remittance documents, the team can now quickly:
Organize incoming deductions
Validate retailer claims
Identify inappropriate deductions
Review payment activity
Manage cash application workflows
"TrewUp helps you navigate them, helps you organize them, helps you sort them."
By transforming fragmented data into a structured, searchable system, TrewUp made deduction management significantly easier and more effective.
2. Better Visibility for Finance Teams
The administrative team now has a clearer understanding of:
Incoming cash receipts
Open deductions
Deduction categories
Retailer-specific activity
Areas requiring follow-up
This increased visibility has improved the overall effectiveness of their deduction recovery process while reducing administrative burden.
"It's made our deductions process much more successful and easier."
3. Actionable Trade Spend Insights
Beyond deduction management, TrewUp gives the sales team a clearer view of customer-level spending.
Instead of relying on spreadsheets and manual analysis, they can quickly evaluate:
Trade spend by retailer
Customer profitability
Spending trends across accounts
Opportunities for optimization
"Being able to parse out the different customer retailer spends efficiently is such a benefit."
This allows the team to make more informed decisions about where to invest resources and how to improve trade spend ROI.
The Impact
Up to 20 Hours Saved Every Week
Run-A-Ton Group estimates that TrewUp saves:
6–10 hours per week during slower periods
Up to 20 hours per week during peak third and fourth quarter seasons
Rather than spending those hours reviewing reports, organizing deductions, and researching payment information, the team can focus on higher-value work.
Greater Team Productivity
The time savings didn't eliminate positions—it amplified what the team could accomplish.
"It's saved us time, not meaning we got rid of a person, but it means our people can do more."
By reducing manual work, employees can focus on strategic initiatives that directly support growth and profitability.
Stronger Customer Profitability Analysis
With clearer visibility into retailer spending and trade investments, the sales team can better evaluate:
Which customers drive profitability
Where trade dollars are being spent
How promotional investments are performing
This helps ensure resources are allocated toward the highest-impact opportunities.
The Bigger Shift: From Administrative Work to Strategic Decision-Making
The biggest transformation wasn't simply saving time.
It was giving both finance and sales teams access to information they could actually use.
For finance, that meant simplified deduction management and improved cash receipt visibility.
For sales, it meant understanding customer profitability and trade spend performance without spending hours gathering data.
Instead of getting buried in paperwork, teams can focus on making smarter business decisions.
"We're beyond impressed with the results and the TrewUp team's commitment to creating value and usage for us.” - Doon Wintz, CEO & Founder, Run-A-Ton Group
A True Partnership, Not Just a Platform
For Run-A-Ton Group, the value extends beyond the software itself.
One of the most impactful aspects of working with TrewUp has been the collaborative relationship with the team.
When new questions arise or unique reporting needs emerge, the TrewUp team actively works alongside customers to develop solutions.
"The engagement in trying to figure out what we as the client and customer wants is really impressive."
"It's a joy to work with them on it. It really makes it fun."
This commitment to continuous improvement helps ensure the platform evolves alongside the needs of growing CPG brands.
As Run-A-Ton Group continues expanding its portfolio and retail presence, maintaining visibility into deductions, trade spend, and customer profitability will become even more important.
With TrewUp serving as a centralized source of truth, the team can scale more efficiently while staying focused on growth.
“We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth."- Doon Wintz, CEO & Founder, Run-A-Ton Group
The Bottom Line
For Run-A-Ton Group, TrewUp transformed deduction management from a manual, document-heavy process into a streamlined workflow that empowers both finance and sales teams.
The result:
Up to 20 hours saved per week
Simplified deduction management
Improved cash receipt visibility
Better customer profitability analysis
Increased trade spend transparency
More time focused on growth
"We can confidently say that TrewUp is a game changer. It's been a seamless integration with tremendous impact."
Doon Wintz CEO & Founder, Run-A-Ton Group
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
Doon Wintz
CEO/Founder, The Run-A-Ton Group
About The Run-A-Ton Group:
The Run-A-Ton Group, a pioneer in natural and organic baked goods, found themselves grappling with an increasingly complex and time-consuming deductions management process. With a wide array of brands and growing product lines, they sought a solution that could streamline their operations without sacrificing accuracy or oversight.
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
