TrewUp matches every deduction from UNFI, KeHE, and Kroger against the actual promotional contract and trade calendar event that authorized it. Finance closes faster with audit-ready records. Sales sees what was authorized before the dispute window closes. No ERP or TPM required. And you go live in two weeks, with 12 months of historical data from day one.
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Most deduction tools check invoices against generic matching rules. That tells your team a deduction exists. It doesn't tell them whether it was authorized. The team still pulls the original promotional contract, finds the trade calendar event, and works through it line by line to confirm whether the amount matches what was committed.TrewValidate matches every deduction line from UNFI, KeHE, and Kroger against the specific promotional contract and trade calendar event your team submitted. The match happens at the item level, not the invoice level. Finance and Sales see, for each line, whether the deduction was authorized and which contract supports the answer.Both teams get the same result: confidence that every deduction decision is backed by the actual contract, not a guess. Whether you're moving off spreadsheets or off an enterprise platform that doesn't fit your team, the underlying question is identical: Did this deduction match what we agreed to, or didn't it?
TrewUp connects distributor data from UNFI, KeHE, and Kroger, automates deduction processing, and delivers ROI by retailer and SKU. Your Finance and Sales teams act on validated actuals instead of waiting on month-end reports. One live dashboard. One shared source of truth.
We pull deduction and depletion data directly from UNFI, KeHE, and Kroger portals every day. No manual export or portal-hopping required. We categorize each charge by reason code, tie it back to the contract that authorized it, and surface it in a shared dashboard for Finance and Sales. You see margin impact develop in real time, not at month-end close.
Our proprietary document reader extracts every line from deduction PDFs, portal backups, and remittance files. It converts that data into structured, GL-ready output. Finance builds accruals on validated numbers instead of estimates. Sales plans the next promotion using actuals from the last one, not gut feel.
TrewUp gives Finance, Sales, and Accounting teams a single live view from day one. Deductions are categorized automatically. Payments match to invoices without manual entry. ROI updates daily by promotion, retailer, and SKU. Every team works from the same validated data, whether they're closing the books or planning the next promotion.
Once TrewValidate matches confirmed deductions to depletions, the same data shows you what drove volume, what burned margin, and where to put the next trade dollar. Finance gets clean numbers for close. Sales gets retailer-level context for the next promotion. Both work from the same source of truth.
TrewUp pulls deduction data from PDFs, portal backups, and remittance files, then categorizes each line by reason code, retailer, and SKU. Your team stops keying line items by hand and starts validating charges in minutes instead of hours.
Live dashboards update daily and let you drill from brand-level totals down to individual SKUs, retailers, and promotions. Finance answers leadership questions without building custom reports. Sales sees how the last promotion performed before planning the next one.
We connect deduction history with depletion data so every promotion gets evaluated on real secondary sales, not projections. Sales sees which retailers and SKUs drove incremental volume, which just shifted timing, and which ones burn margin every cycle.
Prebuilt connections to UNFI, KeHE, and Kroger get your data flowing on day one. No custom build, no ERP, and no IT project required. GL-ready output exports cleanly into QuickBooks, NetSuite, or whatever accounting system your finance team already uses.
TrewUp goes live in two weeks. Finance and Sales lead the rollout. Prebuilt connections to UNFI, KeHE, and Kroger get data flowing on day one, and you get 12 months of historical data immediately. Your team has validated deduction and depletion data before the end of the first month.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your Finance and Sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
If your Finance team is still matching deductions to contracts by hand, the dispute window is closing while your team is still in the PDF. TrewUp gives Controllers and Finance leads at mid-market CPG brands a faster, more accurate path to close.
