Trade spend is the second-largest line item on your P&L. You need to know what’s working, not just what’s planned. TrewUp gives mid-market CPG brands real-time visibility into deductions, promotions, and margin impact, so you can stop reacting and start optimizing.
TrewUp connects deduction, depletion, and trade spend data from UNFI, KeHE, and Kroger into one live view for both Finance and Sales. It's built for lean teams that need clean, GL-ready deduction data and retailer-level margin visibility. No ERP or TPM required.
Long implementations are a risk signal for lean teams. If you have two AR specialists processing deductions today, you can't afford a three-month rollout that pulls them away from the close. TrewUp's implementation runs two weeks. Our team connects your distributor data. Twelve months of historical deductions are loaded at onboarding. Finance and Sales leads own the rollout without an IT ticket. No TPM or ERP is required to start.
Processing what arrives is table stakes. The harder problem is finding the deductions that shouldn't be there at all. TrewUp's AI contract matching checks every line-item deduction against the original promotional contract and flags discrepancies before they hit the GL. Our document reader extracts the full line-level detail from PDFs, images, and portal backup. Historical trend analysis surfaces repeat patterns by retailer, reason code, and SKU so you fix the cause, not just the symptom.
TrewUp is built on actuals. Where other approaches rely on forecasts and planned spend, we start with what actually happened: real deductions, real shipments, real margin impact. Our proprietary AI extracts every line of detail from deduction PDFs and backup files, then joins that data with depletion data to show what actually happened at each retailer. Deductions are validated against promotional contracts, so your output is not just GL-ready and structured for QuickBooks or NetSuite, but locked in.
TrewUp surfaces invalid or duplicate deductions through AI-driven anomaly flagging. It validates them against contracts and promo calendars, then gives your team the line-level data to challenge them with distributors. Remittance payments are tracked when disputes are initiated from within the platform. Sonoma Creamery found $60,000 in incorrect brand-name deductions through TrewUp in just their first month.
Unlike most of our competitors, TrewUp publishes a starting price. Our Emerging tier starts at $599/month for brands with up to $2M combined annual revenue moving through UNFI, KeHE, and Kroger. SMB ($2M–$20M) and Enterprise ($20M+) tiers require a conversation. All three tiers run month-to-month with no long-term contract, scale or cancel anytime. We don’t demo-gate our pricing model because we know teams need the details of cost when comparing platforms.
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