TrewUp vs. Floret: Which CPG Trade Spend Platform Is Right for You?

TrewUp connects the full trade spend lifecycle stages: 

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• Data capture (actuals)
• Deduction categorization and clean-up
• Reconciliation and cash application
• Validation and dispute support through evidence
• Root cause analysis and optimization

This ensures not just trade spend visibility and accounting, but full correction of recurring deductions, in-platform dispute tracking and support, and more.

Floret centers on deduction categorization and dispute recovery only. The practical difference: TrewUp connects what you spent to what actually sold. Floret focuses on recovering dollars from invalid deductions after they hit.

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TrewUp pulls live deduction, depletion, and trade spend data from UNFI, KeHE, and Kroger into one view. That view is organized by retailer, promotion, SKU, and reason code. Finance sees retailer-level margin impact as it develops. Sales sees promotion performance against real secondary sales. Floret's public materials describe organizing chargebacks and supporting disputes, with managed-service help available where teams want it.

TrewUp's proprietary AI extracts line-level detail from deduction PDFs and backup files, including reason codes and amounts. It also ingests distributor depletion data to connect trade spend to actual sales. This is the data approach behind TrewUp's promotion ROI and root-cause analysis. Floret uses standard AI to categorize deductions by type. 

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For Finance teams running accruals and month-end close, the difference shows at the reason-code level. Extracting full backup detail produces audit-ready records and supports accurate GL coding. For Sales teams measuring promotion ROI, depletion data separates spend categorization from true lift analysis.

TrewUp publicly states it goes live in two weeks with no ERP or TPM required. Onboarding follows three steps: sign up, integrate, and optimize. Our team connects your UNFI, KeHE, and Kroger data, and 12 months of history loads from day one. Finance or Sales leads own the rollout without involving IT. Floret's public materials don't publish a specific implementation timeline, steps, or expectations around what you have to provide.

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If you've lived through a long ERP or TPM deployment, the two-week timeline matters. It removes the most common reason platform switches stall. We prebuilt the distributor connections. And we’re up front about all of it.

TrewUp surfaces invalid or duplicate deductions through AI-driven anomaly flagging. It validates them against contracts and promo calendars, then gives your team the line-level data to challenge them with distributors. Floret offers a managed-service option where its team supports or runs the dispute workflow. The choice is simple: run disputes in-house with cleaner data, or route them to a vendor.

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TrewUp customers, including Vigo/Alessi, report challenging and rectifying discrepancies in-platform. Sonoma Creamery's Financial Controller cited $60,000 in incorrect brand-name deductions identified through TrewUp. Floret's public testimonials cite recovered-dollar outcomes through its managed model.

TrewUp publishes an Emerging tier price of $599/month for brands with up to $2M combined revenue moving through UNFI, KeHE, and Kroger. SMB ($2M–$20M) and Enterprise ($20M+) tiers are scoped through a conversation.

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All tiers are month-to-month with 12 months of historical data at onboarding.

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Floret uses custom pricing based on brand size. Their pricing info is demo-gated, so we don't have a published Floret price to put next to ours. We also can’t compare contract requirements or time commitments for the same reason.