CPG analytics for finance teams shouldn't mean drowning in disconnected spreadsheets and multiple dashboards. TrewUp unifies your trade spend and deduction data across retailers, promotions, and items, giving finance leaders real-time visibility to protect margins and optimize every dollar spent.








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Most CPG data analytics tools treat finance as an afterthought, forcing teams to piece together insights from fragmented systems.
TrewUp is built specifically for the unique challenges finance teams face in the CPG industry: deductions arriving across dozens of PDFs and portals, disconnected trade and shipment data, and the constant pressure to provide accurate accruals and forecasts.
Instead of more reports to reconcile, we deliver clean, structured, GL-ready data that drives strategic planning.

TrewUp pioneered the trade spend analytics space, eliminating the need for multiple CPG analytics tools by connecting all your critical trade spend data in one place.

Stop wasting hours categorizing deductions from PDFs and backup files. Our proprietary AI automatically extracts, categorizes, and structures deduction data by type, reason, and customer. Finance teams get GL-ready data that supports clean close processes and confident reporting.
See exactly where your trade dollars go with live dashboards. Track performance by retailer, promotion, and SKU. Our CPG data analytics platform shows retailer-level deductions that surface ROI trends, so you can act weekly.

Turn reactive deduction management into proactive margin optimization with TrewUp’s CPG analytics capabilities.

Make confident financial decisions with insights you can trust.
Convert messy PDFs into structured, searchable data automatically. Free your team from spreadsheet reconciliation to focus on strategic analysis.

Access live dashboards that unite deduction, shipment, and trade data. Filter by retailer, time period, brand, or SKU for instant insights.

Use historical patterns to build more accurate forecasting. Optimize future trade spend based on real outcomes, not static plans.

Surface hidden opportunities and risks in your trade spend. Our platform identifies which promotions drive profit and which drain margins.

TrewUp is designed for minimal disruption to your business. Get up and running fast.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your finance and sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
TrewUp’s CPG analytics for finance teams is specialized software that consolidates trade spend, deduction, and sales data into unified dashboards. It automates manual processes like PDF deduction categorization, provides real-time visibility into promotional ROI, and delivers GL-ready data.
This enables finance leaders to protect margins, improve accrual accuracy, and make strategic decisions based on complete portfolio performance insights.
CPG analytics from TrewUp improve forecasting by surfacing historical deduction patterns, promotional impacts, and seasonal trends automatically. Teams can compare historic performance data, drilling down to portfolio and item by retailer.
This approach reduces surprises at month-end, supports more accurate accruals, and helps finance teams anticipate margin impacts before they occur.
Effective CPG analytics for finance teams should integrate with distributor portals like UNFI, KeHE, and Kroger, payment data, and deduction backup documentation.
TrewUp does this and more, automatically extracting data from PDFs, connecting to trade promotion systems, and syncing with your general ledger. Daily automated updates eliminate manual data entry and ensure real-time visibility across all channels.
Robust CPG analytics for finance teams can reduce processing time significantly while improving accuracy and enabling proactive margin protection.
TrewUp’s CPG analytics platform and proprietary AI automate deduction processing by extracting data from PDFs, portals, and backup files, then categorizing by type, reason, and customer. The software creates clean audit trails, identifies root causes of recurring deductions, and provides GL-ready output.
TrewUp provides CPG analytics for finance teams that track:
Real-time dashboards show variance between planned and actual spend, identify which promotions drive profit versus drain margins, and provide drill-down capability from portfolio to item level.
You can implement our CPG analytics for finance teams in just days. The process is as fast as signing a third-party agreement with your distributor, which authorizes TrewUp to connect to their data.
TrewUp’s comprehensive platform requires minimal IT involvement and features an intuitive interface. Finance teams typically see actionable insights within days of connecting their first data sources.
Ready to turn trade spend chaos into strategic clarity? Book a demo to see TrewUp in action.
