It all comes down to scope.
TrewUp is pure SaaS, focused on trade spend actuals, deduction processing, and GL-ready output for Finance and Sales.
Promomash positions itself as a broader "people + platform" hub that also covers trade promotion planning and in-store demo execution.
Choose based on which problem you're solving first.
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Promomash is a CPG trade and field marketing platform. Per its public positioning, it offers a combination of software and expert services covering trade promotion management, deduction handling, and field marketing programs including in-store demos through DemoGenius.
It’s best for brands that want planning workflows, deduction handling, and field execution coordinated in one vendor relationship.
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TrewUp is a trade spend visibility, deduction management, and optimization platform for mid-market CPG brands ($2M–$20M revenue, 5–30 employees).
It connects directly to UNFI, KeHE, and Kroger to automate deduction extraction, categorize trade spend, and deliver GL-ready data to Finance and Sales.
It’s best for teams that need actuals-first reporting without deploying a TPM or ERP.
Live in two weeks · month-to-month · no ERP required to start
The table below compares TrewUp vs. Promomash across the dimensions Finance, Accounting, and Sales Operations leaders weigh during evaluation. Differences reflect each vendor's publicly documented scope.
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TrewUp connects the trade spend lifecycle stages:
TrewUp has deep connections to UNFI, KeHE, and Kroger. Our proprietary contract matching feature removes the need to constantly monitor sales plans. Deductions are matched to the contract submitted to the retailer, with no forecasting or demand planning required. The Sales team focuses on selling, and the Accounting or Admin team has all the data they need to manage and optimize deductions in real time.
Promomash positions itself more broadly, including trade planning and field marketing programs like in-store demos. The right choice depends on which workflow you're trying to fix first.
If your team plans trade in Excel today and the breakdown happens after promotions run, the gap is on the actuals side. That's where TrewUp focuses.
TrewUp uses an actuals-first data model. Our proprietary AI extracts every line of detail from deduction PDFs and backup files, then joins that data with depletion data to show what actually happened at each retailer. Deductions are validated against promotional contracts, so your output is not just GL-ready and structured for QuickBooks or NetSuite, but locked in.
Promomash's public materials describe trade planning workflow support alongside deduction handling. You’ll need to verify their data integrations directly for your distributor set.
For Finance and Accounting teams, the practical question is whether deduction data lands in your GL clean or whether someone has to recode it. TrewUp's categorization by reason code, type, and customer is built for direct import.
TrewUp's implementation runs two weeks. Our team connects your distributor data. Twelve months of historical deductions are loaded at onboarding. Finance and Sales leads own the rollout without an IT ticket. No TPM or ERP is required to start.
Promomash's implementation timeline runs a few weeks to a few months. Because it involves manually integrating and cleaning historical sales data and deductions, the process requires hands-on setup before the system is fully live.
Long implementations are a risk signal for lean teams. If you have two AR specialists processing deductions today, you can't afford a three-month rollout that pulls them away from the close. The two-week model exists because that math matters.
TrewUp publishes a starting price. Our Emerging tier starts at $599/month for brands with up to $2M combined annual revenue moving through UNFI, KeHE, and Kroger. SMB ($2M–$20M) and Enterprise ($20M+) tiers require a conversation. All three tiers run month-to-month with no long-term contract.
Promomash’s pricing page is demo-gated. We don't have a published Promomash price to put next to ours. For a lean CPG team that needs to self-qualify before a sales conversation, a published number and month-to-month licensing remove one source of friction.
The model question is structural, not cosmetic. A software-plus-services contract assumes you want ongoing outsourced execution. A pure SaaS contract assumes you want your team to run the workflow, with the platform doing the heavy lifting on data. Both are valid. They're just different operating decisions.
"TrewUp has given us so much more clarity and just conviction whenever we're trying to work with our retail partners. It's no longer debating. It's fact-based—this is what's happening. This is what's going on in the business."
Clayton Sayers
Sr. Director of Natural Channel Sales, Hain Celestial
"The hours we've reclaimed since implementing TrewUp are invaluable. This software hasn't just saved us time; it's transformed the way we manage our finances."
Geraldine Flatt
VP of Business Operations, Sonoma Creamery
"TrewUp allowed us to optimize our trade spend and sell more product at higher margins."
Ryan Porter
Chief Sales Officer, Vigo/Alessi
Show only the badges TrewUp actually holds — drop SOC 2 / ISO if not yet certified.
Bring your real distributor data to the conversation. In 30 minutes, we'll show you how TrewUp categorizes deductions from UNFI, KeHE, and Kroger. You'll see what your retailer-level margin actually looks like and how fast your Finance team closes once the data is GL-ready.
