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TrewUp Recognized as a 2025 Inc. Power Partner Award Winner
TrewUp is proud to announce its recognition on the Inc. Power Partner Awards. The prestigious list honors B2B organizations that have proven track records supporting entrepreneurs and helping startups grow.
COMING SOON: Kroger Data in TrewUp
TrewUp’s new Kroger integration gives CPG brands full visibility into deductions and trade spend across Kroger, KeHE, and UNFI — all in one place.
10 Common Root Causes of Trade Deductions
Discover the 10 most common root causes of trade deductions in CPG—and how to fix them. From shortages to late fees, learn practical strategies to prevent costly chargebacks and protect your margins.
Uncover the Root Cause of CPG Deductions: 5-Step Framework
Uncover the root cause of CPG deductions with this 5-step framework. Learn how to reduce trade spend waste, improve retailer compliance, and protect margins.
The True Cost of Ignoring Root Causes in CPG Trade Spend
Learn how ignoring the root causes of CPG deductions can drain profitability. Discover common issues—like spoilage, logistics fines, and admin fees—and how root cause analysis can cut trade spend waste and boost ROI.
How Data-Driven Insights Are Revolutionizing Trade Promotions
Discover how CPG brands are using data-driven insights to optimize trade promotions, cut unprofitable events, and drive both margin and growth—no guesswork required.
A Guide to Understanding Trade Spend Metrics in CPG
Trade spend is one of the largest line items in any CPG company’s P&L—and also one of the most misunderstood. In this guide, we’ll define the key components of trade spend, explain how to categorize and calculate them, and show you how to use this knowledge to drive better financial outcomes for your business. Whether you're a CPG founder, operator, or financial analyst, understanding how trade spend impacts your gross revenue, profitability, and ROI is essential. Let’s start with the basics.
10 Metrics Brands Should Track to Optimize Trade Promotions
When it comes to trade promotions, you don’t need more promotions—you need better ones. And the only way to run better, more profitable events is to measure what actually works.
TrewUp Unveils Sales Insights Dashboard
TrewUp, the leading provider of trade spend visibility and deductions management, has launched its Sales Insights Dashboard, a powerful new tool designed to help brands track retailer performance, optimize trade spend, and make smarter, data-driven decisions.
How Cerebelly Stopped Reacting to Deductions—and Started Managing Trade Spend
Trade spend is one of the biggest levers in a CPG business. But for most brands, it's also one of the least visible. Before joining Cerebelly, this sales leader had never used a system like TrewUp. And like many in CPG, they were used to a familiar—and costly—workflow
How Hain Celestial Turned Hours of Internal Debate into Instant, Fact-Based Decisions
When you're managing a portfolio of iconic natural brands across dozens of retail and distributor relationships, trade spend complexity comes with the territory. For Clayton Sayers and the team at Hain Celestial, that complexity showed up in a specific and costly way: hours of internal debate with no clear resolution. Teams were stuck on calls trying to answer basic questions
How Sonoma Creamery Uncovered $60k in Incorrect Deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
How Run-A-Ton Group Saves 20 Hours Weekly with TrewUp
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly