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TrewUp CEO Honored with GenNext Award from Progressive Grocer
TrewUp, a leading provider of trade spend insights and optimization solutions for the CPG industry, is thrilled to announce that its CEO and Co-Founder, Kyle Barnholt, has been named a GenNext Award winner by Progressive Grocer. This prestigious award honors leaders under 40 who are setting new standards and making significant contributions to the food and CPG industries.
Trade Spend & Promotion Planning: Guide for Emerging CPG Brands
In the fast-paced and ever-evolving world of Consumer Packaged Goods (CPG), understanding trade spend and promotional planning is the key to driving success for your brand. With countless variables like product category, competition, and the specifics of your retailer partnerships, it can feel overwhelming.
Best Practices for Managing Deductions: A Five-Step Guide
Managing deductions in the realm of Consumer Packaged Goods (CPG) can often feel like navigating a maze. The intricate processes involved and the sheer volume of data can be overwhelming. However, with a strategic approach and innovative tools like TrewUp, this task can be made more manageable. Here's a smooth five-step guide on how to optimally manage deductions.
Navigating Deduction Disputes Amicably with Retail Partners
In the fast-paced world of consumer packaged goods (CPG), managing deductions is a critical component of maintaining healthy profit margins and ensuring financial stability. However, deduction disputes can often become a source of tension between suppliers and retailers.
A Closer Look at CPG Deductions Categories
In the dynamic world of consumer packaged goods (CPG) distribution, it's not uncommon to come across a few financial speed bumps known as deductions. These are amounts subtracted from your invoice payments, usually connected to promotional campaigns, logistics fees, and a range of other factors.
Navigating Supply Chain Disruptions in the CPG Industry
In the last four years, the consumer packaged goods (CPG) industry has faced unprecedented challenges within its supply chain. From disruptions caused by the global pandemic to evolving consumer demands and technological advancements, these hurdles have significantly impacted how CPG companies operate.
How an Accountant Revolutionized Deduction Management
Cole Heffernan's journey from pain to empowerment encapsulates the aspirations of countless accountants and finance professionals navigating the complexities of deduction management.
Trade Promotion Playbook: Types, ROI, Execution Checklist
Measuring trade promotion ROI is a deduction-matching problem, not just a planning problem. Find the five promotion types and the deductions each one creates, a five-step method for calculating true incremental ROI, the cannibalization and halo adjustments most teams skip, and an execution checklist you can run at every retailer.
CPG Trade Marketing: Strategy, Spend, and Deductions
Your trade marketing budget is settled by the last deduction matched, not by the day the promotion ends. Find the five components of a complete trade marketing strategy, trade rate benchmarks for each growth stage from emerging to established, the distributor program fees that act as permanent trade spend even when no promotion is running, and the six stage Trade Spend Lifecycle that runs from execution through post promotion analysis.
How Javvy Coffee Recovered $165K in Deductions and Saved 12 Hours Every Week with TrewUp
Featuring: Dave Agan, VP of Sales, Javvy Coffee Industry: Beverage / CPG TrewUp is a deduction and trade spend management platform built for CPG brands navigating distributor complexity.
How Garrett Popcorn Simplified Trade Spend Management and Gave Sales Teams More Time to Sell
Featuring: Jerry Maddi, Senior Key Account Manager at Garrett Popcorn Industry: CPG Snack Foods / Ready-to-Eat Popcorn Distributor Partners: UNFI, KeHE, and national grocery retailers
How Cerebelly Stopped Reacting to Deductions—and Started Managing Trade Spend
Trade spend is one of the biggest levers in a CPG business. But for most brands, it's also one of the least visible. Before joining Cerebelly, this sales leader had never used a system like TrewUp. And like many in CPG, they were used to a familiar—and costly—workflow
How Hain Celestial Turned Hours of Internal Debate into Instant, Fact-Based Decisions
When you're managing a portfolio of iconic natural brands across dozens of retail and distributor relationships, trade spend complexity comes with the territory. For Clayton Sayers and the team at Hain Celestial, that complexity showed up in a specific and costly way: hours of internal debate with no clear resolution. Teams were stuck on calls trying to answer basic questions
How Sonoma Creamery Uncovered $60k in Incorrect Deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
How Run-A-Ton Group Saves 20 Hours Weekly with TrewUp
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly