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Trade Promotion Playbook: Types, ROI, Execution Checklist
Measuring trade promotion ROI is a deduction-matching problem, not just a planning problem. Find the five promotion types and the deductions each one creates, a five-step method for calculating true incremental ROI, the cannibalization and halo adjustments most teams skip, and an execution checklist you can run at every retailer.
UNFI Deductions: Types, Codes, and How to Dispute
Every UNFI remittance sorts into three moves: accrue it, dispute it, or fix the process that caused it. Find the reference table for common deduction codes, the Natural vs. Conventional dispute windows, the February 2026 SSA change, and a four-step dispute process with documentation requirements.
Best Deduction Management Software: 7 Tools Compared
Most deduction software comparisons rank tools on features you'll never use; what actually separates them is whether they can read a distributor PDF without an IT project behind them. Find the seven-platform comparison table, five selection criteria for mid-market CPG teams, the distributor vs. retailer chargeback breakdown, and a 90-day diagnostic for sizing your recovery gap
CPG Trade Marketing: Strategy, Spend, and Deductions
Your trade marketing budget is settled by the last deduction matched, not by the day the promotion ends. Find the five components of a complete trade marketing strategy, trade rate benchmarks for each growth stage from emerging to established, the distributor program fees that act as permanent trade spend even when no promotion is running, and the six stage Trade Spend Lifecycle that runs from execution through post promotion analysis.
CPG KPIs Every Finance and Sales Team Should Track
Every CPG KPI you report inherits the accuracy of the deduction data sitting underneath it. Find the 16 metric reference table with formulas and one team owner per metric, the three data realities that keep those inputs moving, the five KPI priority stack for brands at $5M to $50M in revenue, and how unresolved deductions stretch Days Sales Outstanding and tie up cash.
What Is Trade Spend? Benchmarks, ROI, and Deductions
Not all trade spend pulls its weight: working dollars move product at the shelf, while non-working dollars only buy access to it. Find the four trade spend types and which ones drive volume, the four reasons promotions fail, and the optimization moves that only work once your deduction actuals are clean.
How Javvy Coffee Recovered $165K in Deductions and Saved 12 Hours Every Week with TrewUp
Featuring: Dave Agan, VP of Sales, Javvy Coffee Industry: Beverage / CPG TrewUp is a deduction and trade spend management platform built for CPG brands navigating distributor complexity.
How Garrett Popcorn Simplified Trade Spend Management and Gave Sales Teams More Time to Sell
Featuring: Jerry Maddi, Senior Key Account Manager at Garrett Popcorn Industry: CPG Snack Foods / Ready-to-Eat Popcorn Distributor Partners: UNFI, KeHE, and national grocery retailers
How Cerebelly Stopped Reacting to Deductions—and Started Managing Trade Spend
Trade spend is one of the biggest levers in a CPG business. But for most brands, it's also one of the least visible. Before joining Cerebelly, this sales leader had never used a system like TrewUp. And like many in CPG, they were used to a familiar—and costly—workflow
How Hain Celestial Turned Hours of Internal Debate into Instant, Fact-Based Decisions
When you're managing a portfolio of iconic natural brands across dozens of retail and distributor relationships, trade spend complexity comes with the territory. For Clayton Sayers and the team at Hain Celestial, that complexity showed up in a specific and costly way: hours of internal debate with no clear resolution. Teams were stuck on calls trying to answer basic questions
How Sonoma Creamery Uncovered $60k in Incorrect Deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
How Run-A-Ton Group Saves 20 Hours Weekly with TrewUp
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly