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CPG KPIs Every Finance and Sales Team Should Track
Every CPG KPI you report inherits the accuracy of the deduction data sitting underneath it. Find the 16 metric reference table with formulas and one team owner per metric, the three data realities that keep those inputs moving, the five KPI priority stack for brands at $5M to $50M in revenue, and how unresolved deductions stretch Days Sales Outstanding and tie up cash.
What Is Trade Spend? Benchmarks, ROI, and Deductions
Not all trade spend pulls its weight: working dollars move product at the shelf, while non-working dollars only buy access to it. Find the four trade spend types and which ones drive volume, the four reasons promotions fail, and the optimization moves that only work once your deduction actuals are clean.
How Javvy Coffee Recovered $165K in Deductions and Saved 12 Hours Every Week with TrewUp
Featuring: Dave Agan, VP of Sales, Javvy Coffee Industry: Beverage / CPG TrewUp is a deduction and trade spend management platform built for CPG brands navigating distributor complexity.
How Garrett Popcorn Simplified Trade Spend Management and Gave Sales Teams More Time to Sell
Featuring: Jerry Maddi, Senior Key Account Manager at Garrett Popcorn Industry: CPG Snack Foods / Ready-to-Eat Popcorn Distributor Partners: UNFI, KeHE, and national grocery retailers
How Cerebelly Stopped Reacting to Deductions—and Started Managing Trade Spend
Trade spend is one of the biggest levers in a CPG business. But for most brands, it's also one of the least visible. Before joining Cerebelly, this sales leader had never used a system like TrewUp. And like many in CPG, they were used to a familiar—and costly—workflow
How Hain Celestial Turned Hours of Internal Debate into Instant, Fact-Based Decisions
When you're managing a portfolio of iconic natural brands across dozens of retail and distributor relationships, trade spend complexity comes with the territory. For Clayton Sayers and the team at Hain Celestial, that complexity showed up in a specific and costly way: hours of internal debate with no clear resolution. Teams were stuck on calls trying to answer basic questions
How Sonoma Creamery Uncovered $60k in Incorrect Deductions
Discover How Sonoma Creamery Uncovered $60k Worth of Incorrect Deductions in Just One Month with TrewUp
How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
Discover How Vigo/Alessi’s Pioneering Spirit Met Modern Efficiency
How Run-A-Ton Group Saves 20 Hours Weekly with TrewUp
Discover how the Run-A-Ton Group Leveraged TrewUp to Save 20 Hours Weekly