Growing CPG brands lose millions to invisible trade spend waste. TrewUp gives sales teams real-time visibility into promotion performance, deduction trends, and retailer profitability, replacing spreadsheet chaos with actionable insights that protect margins and drive smarter investments








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Traditional trade spend management focuses only on the future, leaving sales teams guessing about what worked. Deductions arrive months late across PDFs and portals. Promotion performance hides in disconnected spreadsheets. Teams make million-dollar decisions based on outdated data and gut feel.
TrewUp changes that. We connect your distributor and retailer data streams into one live platform, giving sales teams the visibility they need to optimize trade spend in real time. No more month-end surprises or chasing down finance for answers.
Our trade spend management services transform how sales teams track, analyze, and optimize their investments. See exactly what's working and where—all in dashboards that update daily. Drill down by retailer to see which accounts are worth investing in, and where to reallocate spend.

TrewUp unifies deductions, spend, and promotion data into one source of truth that sales and finance teams can trust.

TrewUp automatically pulls data directly from UNFI, KeHE, Kroger, and other partners. Your team gets live dashboards showing promotion lift, deduction rates, and true ROI by retailer—all updated every 24 hours.
TrewUp automatically categorizes every deduction by type, reason, and retailer, turning chaos into structured insights. Sales teams can see deduction trends, validate claims quickly, and forecast with confidence.

TrewUp gives sales teams the data and tools to optimize every trade dollar.

TrewUp transforms complex trade data into clear insights that drive action
Our platform automatically pulls and categorizes deductions from distributor portals, saving your team hours of manual work each week. Track accruals against actuals without spreadsheets. Let automation handle the tedious work while your team focuses on strategy.

Live dashboards show exactly where your trade dollars go and what they deliver. Filter by retailer, promotion, time period, or SKU. Compare planned versus actual spend instantly.

See which promotions deliver real lift versus those that just shift volume. Track deduction rates by retailer to spot problems early. Measure true ROI after all fees and deductions. Use historical data to plan smarter promotions. Make decisions based on facts, not assumptions.

TrewUp works with the systems your team already uses. Direct connections to UNFI, KeHE, and Kroger portals. Export capabilities for presentations and reports. No need to abandon current workflows—just enhance them with better data.

TrewUp is designed for minimal disruption to your business. Get up and running fast.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your finance and sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
Yes. TrewUp supports trade promotion management at scale for emerging brands and large, complex CPG organizations alike. Teams can filter insights by brand, retailer, or item and maintain clear visibility across their entire portfolio. Many of the largest CPG companies use TrewUp to manage high volumes of deductions and trade spend data, while growing brands start small and expand as their portfolios grow—without added complexity or retraining.
TrewUp supports the trade promotion management process flow by automating data collection, using proprietary AI to categorize deductions by type and reason, and surfacing insights through live dashboards. Finance teams get clean data for reconciliation and accruals. Sales teams see performance by retailer and promotion. Both teams work from the same source of truth, reducing miscommunication and wasted effort.
TrewUp offers out-of-the-box integrations with major distributors including UNFI and KeHE, as well as retailers like Kroger. We automatically pull deduction and depletion data directly from these portals. Using proprietary AI and CPG-specific knowledge, TrewUp applies best-in-class deduction categorization, transforming raw distributor data into clean, consistent, and decision-ready insight—without manual entry or ongoing upkeep.
Most brands are fully implemented within two weeks. Initial insights are often available within days of connecting your distributor data. Our team handles setup so your internal resources face minimal disruption. You can start with one retailer or distributor and expand from there as your needs grow.
Traditional Trade Promotion Management (TPM) systems are built to plan and forecast promotions. They’re good at managing what should happen—but they offer limited visibility into what actually happened after the promotion runs.
TrewUp is not a TPM system. It fills a critical gap in the trade promotion management process by delivering real, usable actuals. TrewUp connects deductions and depletion data back to promotions, giving teams clarity into margin impact and performance that previously required teams of people digging through portals, PDFs, and spreadsheets.
Whether used alongside a TPM, with your trusty excel planning template, or on its own, TrewUp brings visibility where other tools stop at forecasting—so teams can finally see the real outcome of their trade spend.
Trade promotion management is the process of planning, executing, and analyzing promotional spending with retailers and distributors. For CPG brands, trade spend often represents one of the largest line items after cost of goods. Effective trade promotion management helps you understand which promotions drive sales, protect your margins from invalid deductions, and make smarter decisions about future investments. TrewUp supports trade promotion management by providing real-time visibility into deductions, depletion data, and performance—so teams can act on actuals, not assumptions.
Book a demo to learn how TrewUp helps CPG brands
protect margins and optimize trade spend.
